worldcup 2014

Brazil’s social media market is booming. In Latin America, Brazil has the largest population of internet users and currently ranks fifth in the world. Out of a population of 195 million, 72 million Brazilians (36%) have internet access. Last year, the number of mobile phones in the country reached 176 million. And Brazil is ranked second in the world in terms of Twitter subscribers, with more than 10 million accounts.

Brazilians spend an average of 30.2 hours/month online (work and free time), which is substantially higher than the worldwide average of 25.7 hours/month. Of these 30 or so hours, 8.2 hours are spent on Orkut, the leading social networking site in Brazil owned and operated by Google. These are impressive numbers for a country where socio-economic disparities is still a big problem.

Orkut has 80% of market share in Brazil whereas Facebook is becoming more and more popular. I have an Orkut and Facebook account and every day I receive a request from Brazilian friends to be added to my networking. In 2009 most of my Facebook’s friends were European people. In 2010 the number of Brazilian’s friends in my Facebook increased drastically. According to comScore.com Orkut is the dominant social networking site in Brazil. So far Orkut has a commanding position in the Brazilian market. But do you think that Facebook can beat Orkut soon?